RE — Content Strategy
Content Creation & Engagement Highlights
I lead content creation across multiple formats to drive engagement and build Re's narrative. This includes product announcements, campaign launches, partnership integrations, community art collaborations, founder-led content, and trends.
Content Strategy
Product Launches
Community Engagement
Narrative Building
Trends
// Live Tweets
RE — DeFi Reinsurance Protocol
Multi-Chain Social & Partnership Campaign Strategy
Led social media and ecosystem partnerships during a critical growth phase. Managed a $4,700 marketing budget across four KOL campaigns while coordinating cross-chain partnership efforts that drove the protocol from $1.46M to $8.63M in TVL — a 492% increase during the campaign period. The Avalanche partnership alone drove $3.2M in TVL at zero media spend, outperforming all paid campaigns combined.
KOL Management
Ecosystem Partnerships
UGC Content
Cross-Chain GTM
On-Chain Analytics
// Campaign Examples
Mythos Studios — NFT & Comics
Market Research & Content
At Mythos Studios, I supported marketing efforts across two projects: Ekos Genesis, an NFT art collection, and Aspen Comics, a comic book publisher. I assisted with social content across Instagram, Facebook, and Twitter and conducted market research on over 100 gaming, NFT, and crypto projects to inform community and business strategy.
Project Management and QA Testing: I performed QA testing on the Ekos Genesis virtual art gallery and auction website, logging and tracking issues in Jira and reporting them directly to vendors for resolution.
Market Research
Social Content
QA Testing
Jira
NFT Marketing
// Project Examples
Ekos Genesis NFT Art Gallery
RE — Community Strategy
Community & Social Growth
I scaled Re's X community to 3.2K active members, generating over 1.1K posts weekly. Re achieved 0.07% organic mindshare on Cookie3, with the protocol being mentioned every 10 minutes on X.
Discord: I designed Re's tiered role system on Discord to incentivize quality content about the protocol. Roles were also tied to restaking, X engagement, and event participation. I also maintained community and KOL relationships through direct DMs.
Community Building
Discord Roles
X Growth
Cookie3 Analytics
Mindshare
RE — Account Growth
Founder & Intern Account Growth
I manage content strategy for two founder accounts, focusing on smart follower growth through copywriting, “reply guy” strategy, direct DMs, and long-term KOL relationships. Each account grew from under 5K to 12K–15K followers, adding 21–35 smart followers per month (up to 67% growth).
Intern Account Growth: I oversee the Re Intern account, managing daily content and engagement, community X Spaces, reply and DM strategies, and educational content on yield farming. The account reached 24K followers, adding 19 smart followers per month (+8% growth).
12K–15K
Founder Followers
67%
Smart Follower Growth
Founder Content
Smart Followers
Reply Strategy
X Spaces
Educational Content
Re — A DeFi protocol that lets users earn yield on stablecoins through onchain reinsurance products.
Mythos Studios — A Web3 entertainment company that develops IP across comics and NFTs, such as Ekos Genesis and Aspen Comics.
COOP Careers — A nonprofit that helps underemployed college grads build digital skills and networks to launch careers in tech.
Growdnd — A web development and blockchain agency that builds NFT collections and decentralized applications.
RPAA — A UCLA-based leadership development network for underrepresented students pursuing careers in business.
New Musicals Inc. — A nonprofit that develops and produces new works of musical theatre through workshops and readings.
NBCUniversal — A global media and entertainment company encompassing broadcast, film, and streaming.
